DeepAI AI Chat
Log In Sign Up

Cultural Differences in Friendship Network Behaviors: A Snapchat Case Study

01/29/2023
by   Agrima Seth, et al.
University of Michigan
Snap Inc.
0

Culture shapes people's behavior, both online and offline. Surprisingly, there is sparse research on how cultural context affects network formation and content consumption on social media. We analyzed the friendship networks and dyadic relations between content producers and consumers across 73 countries through a cultural lens in a closed-network setting. Closed networks allow for intimate bonds and self-expression, providing a natural setting to study cultural differences in behavior. We studied three theoretical frameworks of culture - individualism, relational mobility, and tightness. We found that friendship networks formed across different cultures differ in egocentricity, meaning the connectedness between a user's friends. Individualism, mobility, and looseness also significantly negatively impact how tie strength affects content consumption. Our findings show how culture affects social media behavior, and we outline how researchers can incorporate this in their work. Our work has implications for content recommendations and can improve content engagement.

READ FULL TEXT

page 1

page 2

page 3

page 4

10/09/2020

Young Adult Unemployment Through the Lens of Social Media: Italy as a case study

Youth unemployment rates are still in alerting levels for many countries...
01/12/2023

Leveraging Rights of Data Subjects for Social Media Analysis: Studying TikTok via Data Donations

TikTok is a relatively novel and widely popular media platform. In respo...
01/30/2022

Differences in Social Media Usage Exist Between Western and Middle-East Countries

In this paper, we empirically analyze two examples of a Western (DE) ver...
05/24/2017

Cultural Diffusion and Trends in Facebook Photographs

Online social media is a social vehicle in which people share various mo...
06/30/2022

Adherence to Misinformation on Social Media Through Socio-Cognitive and Group-Based Processes

Previous work suggests that people's preference for different kinds of i...