Demographic Representation and Collective Storytelling in the Me Too Twitter Hashtag Activism Movement

by   Aaron Mueller, et al.

The #MeToo movement on Twitter has drawn attention to the pervasive nature of sexual harassment and violence. While #MeToo has been praised for providing support for self-disclosures of harassment or violence and shifting societal response, it has also been criticized for exemplifying how women of color have been discounted for their historical contributions to and excluded from feminist movements. Through an analysis of over 600,000 tweets from over 256,000 unique users, we examine online #MeToo conversations across gender and racial/ethnic identities and the topics that each demographic emphasized. We found that tweets authored by white women were overrepresented in the movement compared to other demographics, aligning with criticism of unequal representation. We found that intersected identities contributed differing narratives to frame the movement, co-opted the movement to raise visibility in parallel ongoing movements, employed the same hashtags both critically and supportively, and revived and created new hashtags in response to pivotal moments. Notably, tweets authored by black women often expressed emotional support and were critical about differential treatment in the justice system and by police. In comparison, tweets authored by white women and men often highlighted sexual harassment and violence by public figures and weaved in more general political discussions. We discuss the implications of work for digital activism research and design including suggestions to raise visibility by those who were under-represented in this hashtag activism movement. Content warning: this article discusses issues of sexual harassment and violence.


page 14

page 17

page 18


Exploring Gender-Based Toxic Speech on Twitter in Context of the #MeToo movement: A Mixed Methods Approach

The #MeToo movement has catalyzed widespread public discourse surroundin...

An analysis of replies to Trump's tweets

Donald Trump has tweeted thousands of times during his presidency. These...

MovePattern: Interactive Framework to Provide Scalable Visualization of Movement Patterns

The rapid growth of movement data sources such as GPS traces, traffic ne...

Twitter Corpus of the #BlackLivesMatter Movement And Counter Protests: 2013 to 2020

Black Lives Matter (BLM) is a grassroots movement protesting violence to...

Bridging Action Frames: Instagram Infographics in U.S.Ethnic Movements

Instagram infographics are a digital activism tool that have redefined a...

Twitter has a Binary Privacy Setting, are Users Aware of How It Works?

Twitter accounts are public by default, but Twitter gives the option to ...

The Online Resources Shared on Twitter About the #MeToo Movement: The Pareto Principle

In this paper we examine the information sharing behavior of Twitter use...

Please sign up or login with your details

Forgot password? Click here to reset