Multimodal Analytics for Real-world News using Measures of Cross-modal Entity Consistency
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The World Wide Web has become a popular source for gathering information and news. Multimodal information, e.g., enriching text with photos, is typically used to convey the news more effectively or to attract attention. Photo content can range from decorative, depict additional important information, or can even contain misleading information. Therefore, automatic approaches to quantify cross-modal consistency of entity representation can support human assessors to evaluate the overall multimodal message, for instance, with regard to bias or sentiment. In some cases such measures could give hints to detect fake news, which is an increasingly important topic in today's society. In this paper, we introduce a novel task of cross-modal consistency verification in real-world news and present a multimodal approach to quantify the entity coherence between image and text. Named entity linking is applied to extract persons, locations, and events from news texts. Several measures are suggested to calculate cross-modal similarity for these entities using state of the art approaches. In contrast to previous work, our system automatically gathers example data from the Web and is applicable to real-world news. Results on two novel datasets that cover different languages, topics, and domains demonstrate the feasibility of our approach. Datasets and code are publicly available to foster research towards this new direction.
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