Combined Intuition and Rationality Increases Software Feature Novelty for Female Software Designers

12/10/2020

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by   Carianne Pretorius, et al.

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Overcoming society's complex problems requires novel solutions. Applying different cognitive styles can promote novelty when designing software aimed at these problems. Through an experiment with 80 software design practitioners, we found that female practitioners who had a preference for more than one cognitive style (intuition and rationality) produced the most novel software features of all participants.