Improving Recommendation Systems with User Personality Inferred from Product Reviews
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Personality is a psychological factor that reflects people's preferences, which in turn influences their decision-making. We hypothesize that accurate modeling of users' personalities improves recommendation systems' performance. However, acquiring such personality profiles is both sensitive and expensive. We address this problem by introducing a novel method to automatically extract personality profiles from public product review text. We then design and assess three context-aware recommendation architectures that leverage the profiles to test our hypothesis. Experiments on our two newly contributed personality datasets – Amazon-beauty and Amazon-music – validate our hypothesis, showing performance boosts of 3–28 contribute differently to recommendation performance: open and extroverted personalities are most helpful in music recommendation, while a conscientious personality is most helpful in beauty product recommendation.
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