Multi-Graph based Multi-Scenario Recommendation in Large-scale Online Video Services

05/05/2022
by   Fan Zhang, et al.
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Recently, industrial recommendation services have been boosted by the continual upgrade of deep learning methods. However, they still face de-biasing challenges such as exposure bias and cold-start problem, where circulations of machine learning training on human interaction history leads algorithms to repeatedly suggest exposed items while ignoring less-active ones. Additional problems exist in multi-scenario platforms, e.g. appropriate data fusion from subsidiary scenarios, which we observe could be alleviated through graph structured data integration via message passing. In this paper, we present a multi-graph structured multi-scenario recommendation solution, which encapsulates interaction data across scenarios with multi-graph and obtains representation via graph learning. Extensive offline and online experiments on real-world datasets are conducted where the proposed method demonstrates an increase of 0.63 Views per capita on new users over deployed set of baselines and outperforms regular method in increasing the number of outer-scenario videos by 25 video watches by 116 enriching target recommendation.

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