Sequential Recommendation in Online Games with Multiple Sequences, Tasks and User Levels
share
Online gaming is a multi-billion-dollar industry, which is growing faster than ever before. Recommender systems (RS) for online games face unique challenges since they must fulfill players' distinct desires, at different user levels, based on their action sequences of various action types. Although many sequential RS already exist, they are mainly single-sequence, single-task, and single-user-level. In this paper, we introduce a new sequential recommendation model for multiple sequences, multiple tasks, and multiple user levels (abbreviated as M^3Rec) in Tencent Games platform, which can fully utilize complex data in online games. We leverage Graph Neural Network and multi-task learning to design M^3Rec in order to model the complex information in the heterogeneous sequential recommendation scenario of Tencent Games. We verify the effectiveness of M^3Rec on three online games of Tencent Games platform, in both offline and online evaluations. The results show that M^3Rec successfully addresses the challenges of recommendation in online games, and it generates superior recommendations compared with state-of-the-art sequential recommendation approaches.
READ FULL TEXT