How much research shared on Facebook happens outside of public pages and groups? A comparison of public and private online activity around PLOS ONE papers

by   Asura Enkhbayar, et al.

Despite its undisputed position as the biggest social media platform, Facebook has never entered the main stage of altmetrics research. In this study, we argue that the lack of attention by altmetrics researchers is due, in part, to the challenges in collecting Facebook data regarding activity that takes place outside of public pages and groups. We present a new method of collecting aggregate counts of shares, reactions, and comments across the platform-including users' personal timelines-and use it to gather data for all articles published between 2015 to 2017 in the journal PLOS ONE. We compare the gathered data with altmetrics collected and aggregated by Altmetric. The results show that 58.7 spaces and that, when collecting all shares, the volume of activity approximates patterns of engagement previously only observed for Twitter. Both results suggest that the role and impact of Facebook as a medium for science and scholarly communication has been underestimated. Furthermore, they emphasise the importance of openness and transparency around the collection and aggregation of altmetrics.


The Information Ecosystem of Conspiracy Theory: Examining the QAnon Narrative on Facebook

There has been concern about the proliferation of the "QAnon" conspiracy...

Challenges of capturing engagement on Facebook for Altmetrics

Previous research shows that, despite its popularity, Facebook is less f...

Shared Feelings: Understanding Facebook Reactions to Scholarly Articles

Research on social-media platforms has tended to rely on textual analysi...

Evaluating the Efficacy of Facebook's Vaccine Misinformation Content Removal Policies

Social media platforms have attempted to remove misinformation about vac...

A Framework for Aggregating Private and Public Web Archives

Personal and private Web archives are proliferating due to the increase ...

Please sign up or login with your details

Forgot password? Click here to reset